Description
· The committee gathered at Tony Voisin's invitation and charge for the following:Develop the brand, assets, and communication around “Central Welcome” (or another name of the committee’s choosing);Craft internal communication to University stakeholders about Central Welcome, including a means for compiling events that would be included in the event listing; Identify certain “signature” programs, open to all students, to receive a special highlight within the promotional materials;Establish a virtual landing page/site and promotional materials regarding “Central Welcome” and signature events; andThoughtful coordination with Campus Life Orientation and University Events/PLAN.
· Program Goals:
- Educate all students and their families about the variety of activities happening during the first month of classes.
- Help all students find ways to form a connection and create relationships. Getting the committee togetherCalendar of events establishedLanding page and social media push: cmich.edu/centralwelcomeAnecdotally:Excitement from student leadersLess questions/confusion from new students/familiesStrong digital communication metrics (see below)
University Communications Metrics
Central Welcome graphic — posted on Aug. 21, 2019, at 10:51 a.m.
· 14,331 people reached
· Engagements:
o 213 likes
o 39 love
o 34 comments
o 28 shares
o 294 link clicks
· 5.44% engagement rate
Central Welcome graphic — posted on Aug. 21, 2019, at 11:04 a.m.
· 7,058 impressions
· 382 total engagements
o 27 likes
o 65 link clicks
o 10 retweets
· 5.41% engagement rate
Google Analytics
Analytics from Aug. 14-Sept. 13, 2019
· 1,991 pageviews
o 779 from CMU’s Facebook
o 46 from Twitter
· 3:31 average time on page
· 74.94% bounce rate
Takeaways:
For pulling together this campaign last minute, we had very solid engagement on CMU’s social media accounts and great performance on our webpage. However, there are definite improvements that can be made.
| Period | Jan 1 2019 |
|---|---|
| Held at | Music, School Of |