75 Million Strong:Comparative Analyses of Millennials’ Purchasing Response to Firm’s CSR Behavior

Rachel Anderson, Michael Scott Garver, Steven Dahlquist

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publication75 Million Strong:Comparative Analyses of Millennials’ Purchasing Response to Firm’s CSR Behavior
PublisherAmerican Marketing Association (Summer Conference)
StatePublished - Jul 2016

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