While the importance of website usability is rather well established in the literature, until recently few website designers have looked to the footer as a way to promote usability. That notion appears to be changing as more websites seem to be moving from a traditional (perfunctory) footer to one that is designed to deliver real value to the user experience. To date there has been little research to examine company website design practices with respect to the footer. This exploratory study addresses this issue through a content analysis of INC. 500 company websites. It provides insight into company website practices so organizations can take a “fresh look” at the footer as a potential way for improving the usability of their website design.
|Title of host publication||A CLOSER LOOK AT FOOTERS IN WEBSITE DESIGN|
|Publisher||International Association for Computer Information Systems|
|State||Published - Oct 2013|