A CLOSER LOOK AT FOOTERS IN WEBSITE DESIGN

James Joseph Cappel, Zhenyu Huang

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

While the importance of website usability is rather well established in the literature, until recently few website designers have looked to the footer as a way to promote usability. That notion appears to be changing as more websites seem to be moving from a traditional (perfunctory) footer to one that is designed to deliver real value to the user experience. To date there has been little research to examine company website design practices with respect to the footer. This exploratory study addresses this issue through a content analysis of INC. 500 company websites. It provides insight into company website practices so organizations can take a “fresh look” at the footer as a potential way for improving the usability of their website design.
Original languageEnglish
Title of host publicationA CLOSER LOOK AT FOOTERS IN WEBSITE DESIGN
PublisherInternational Association for Computer Information Systems
Volume14
StatePublished - Oct 2013

Fingerprint

Dive into the research topics of 'A CLOSER LOOK AT FOOTERS IN WEBSITE DESIGN'. Together they form a unique fingerprint.

Cite this