Website usability appears to be receiving growing recognition in the literature. This study compares the websites of Fortune 500 and INC. 500 companies based on eleven usability measures. The findings show that while Fortune 500 companies performed better than INC. 500 companies on most usability measures, this tendency was not consistent across all measures. The results suggest that for most usability measures, a substantial gap exists between the recommended guidelines of usability experts and current company website practices.
|Journal||Information Systems Management|
|State||Published - Apr 2012|