A Meta-Analytical Review of the Effects of In-Game Advertising on Consumers’ Attitudes

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationA Meta-Analytical Review of the Effects of In-Game Advertising on Consumers’ Attitudes
PublisherAcademy of Marketing Science
Pages127-128
StatePublished - Jan 2019

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