A Meta-Analytical Review of the Effects of In-Game Advertising on Consumers’ Attitudes

Obinna Obilo

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	A Meta-Analytical Review of the Effects of In-Game Advertising on Consumers’ Attitudes
Publisher	Academy of Marketing Science
Pages	127-128
State	Published - Jan 2019

Cite this

@inproceedings{89493fc599ee4046b5254538e50f271f,

title = "A Meta-Analytical Review of the Effects of In-Game Advertising on Consumers{\textquoteright} Attitudes",

author = "Obinna Obilo",

year = "2019",

month = jan,

language = "English",

pages = "127--128",

booktitle = "A Meta-Analytical Review of the Effects of In-Game Advertising on Consumers{\textquoteright} Attitudes",

publisher = "Academy of Marketing Science",

}