The promise of gamification lies in its ability to use game elements in information systems to enhance instrumental task performance. However, the way these game elements are used can cause users to behave in way designers did not intend. This research conceptualizes these unintended behaviors as a new concept: gamified system adaptation behaviors. Our research model draws from goal-setting theory and identifies antecedents to these behaviors. This essay contributes to gamification and IS by conceptualizing a new set of behaviors. The model can serve as a prescriptive tool for implementing gamification.
|Title of host publication||International Conference on Information Systems 2018, ICIS 2018|
|Publisher||Association for Information Systems|
|State||Published - 2018|