Manipulation is the act of cleverly or deviously influencing someone or something. When individuals perceive a loss of control in a situation, they feel manipulated. Feeling in control is an invaluable state of mind for consumers in general. In fact, the psychology literature supports the notion that individuals derive more satisfaction from interpersonal interactions when they feel in control (Shutz, 1966).
|Title of host publication||Developments in Marketing Science|
|Subtitle of host publication||Proceedings of the Academy of Marketing Science|
|Number of pages||1|
|State||Published - 2015|
|Name||Developments in Marketing Science: Proceedings of the Academy of Marketing Science|