Am I Being Manipulated?: The Effects of Co-Creation on Salesperson Orientation and Customer Affect

Weiling Zhuang, Obinna Obilo

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Am I Being Manipulated?: The Effects of Co-Creation on Salesperson Orientation and Customer Affect
Publisher	Academy of Marketing Science
State	Published - Jan 2015

Cite this

@inproceedings{47c9a3134b214dea99afab30397afefc,

title = "Am I Being Manipulated?: The Effects of Co-Creation on Salesperson Orientation and Customer Affect",

author = "Weiling Zhuang and Obinna Obilo",

year = "2015",

month = jan,

language = "English",

booktitle = "Am I Being Manipulated?: The Effects of Co-Creation on Salesperson Orientation and Customer Affect",

publisher = "Academy of Marketing Science",

}

Am I Being Manipulated?: The Effects of Co-Creation on Salesperson Orientation and Customer Affect. / Zhuang, Weiling; Obilo, Obinna.
Am I Being Manipulated?: The Effects of Co-Creation on Salesperson Orientation and Customer Affect. Academy of Marketing Science, 2015.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review