Ambient brands and risky behavior: Exploring brand priming effects in the stadium, the classroom, and the lab

Jody Thompson, Adam Lueke, Kyle C Scherr, Amanda M Scherr, Bryan Gibson, James Martin Felton, Andrew Stephen Franks

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalDefault journal
StateSubmitted - 1800

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