An analysis of the factors associated with the decision to franchise in the restaurant industry

Yae Sock Roh, Flora G. Guidiy

Research output: Contribution to journalArticlepeer-review

Abstract

This study examines the association between restaurant industry firms’ decisions to franchise and firm characteristics suggested by agency and capital market theories. Motivating the inquiry is the observation that franchising has become an increasingly important and growing element in the restaurant industry (Franchising in the Economy, 1992).

Original languageEnglish
Pages (from-to)107-108
Number of pages2
JournalJournal of Hospitality Financial Management
Volume6
Issue number1
DOIs
StatePublished - 1998

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