An analysis of the factors associated with the decision to franchise in the restaurant industry

Yae Sock Roh; Flora G. Guidiy

doi:10.1080/10913211.1998.10653713

An analysis of the factors associated with the decision to franchise in the restaurant industry

Yae Sock Roh, Flora G. Guidiy

Marketing & Hospitality Services Administration

Research output: Contribution to journal › Article › peer-review

Abstract

This study examines the association between restaurant industry firms’ decisions to franchise and firm characteristics suggested by agency and capital market theories. Motivating the inquiry is the observation that franchising has become an increasingly important and growing element in the restaurant industry (Franchising in the Economy, 1992).

Original language	English
Pages (from-to)	107-108
Number of pages	2
Journal	Journal of Hospitality Financial Management
Volume	6
Issue number	1
DOIs	https://doi.org/10.1080/10913211.1998.10653713
State	Published - 1998

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10.1080/10913211.1998.10653713

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An analysis of the factors associated with the decision to franchise in the restaurant industry

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