An Examination of Factors Influencing Students Selection of Business Majors Using TRA Framework

Anil Kumar, Poonam Kumar

Research output: Contribution to journalArticlepeer-review

26 Scopus citations

Abstract

Making decisions regarding the selection of a business major is both very important and challenging for students. An understanding of this decision-making process can be valuable for students, parents, and university programs. The current study applies the Theory of Reasoned Action (TRA) consumer decision-making model to examine factors that influence college students' intentions to choose a business major. A total of 670 undergraduate students enrolled at a large midwestern university participated in the study. Social image, job availability, and aptitude were found to be significant factors that impact students' decisions to select a business major. The results also reveal that family, high-school counselors, and professors have a major influence on students' decisions. Furthermore, some unique differences were found related to gender and decided/undecided status of students. The implications of these results for promoting different majors and future research are discussed.

Original languageEnglish
Pages (from-to)77-105
Number of pages29
JournalDecision Sciences Journal of Innovative Education
Volume11
Issue number1
DOIs
StatePublished - Jan 2013

Keywords

  • And Theory of Reasoned Action
  • Choice of Business Major
  • Decision Making

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