An exploratory study of using 3D avatars as online salespeople: The effect of avatar type on credibility, homophily, attractiveness and intention to Interact.

Eunjung Moon, Seung-Eun Lee, Jamie M Wyss, Ian Robert Mull

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)154-168
JournalJournal of Fashion Marketing and Management.
Volume19
Issue number2
StatePublished - Jul 2015

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