An exploratory study of using 3D avatars as online salespeople: The effect of avatar type on credibility, homophily, attractiveness and intention to Interact

Eunjung Moon; Seung-Eun Lee; Jamie M Wyss; Ian Robert Mull

An exploratory study of using 3D avatars as online salespeople: The effect of avatar type on credibility, homophily, attractiveness and intention to Interact

Eunjung Moon, Seung-Eun Lee, Jamie M Wyss, Ian Robert Mull

Fashion, Interior Design & Merchandising

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	154-168
Journal	Journal of Fashion Marketing and Management
Volume	19
Issue number	2
State	Published - Jul 2015

Cite this

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title = "An exploratory study of using 3D avatars as online salespeople: The effect of avatar type on credibility, homophily, attractiveness and intention to Interact",

author = "Eunjung Moon and Seung-Eun Lee and Wyss, {Jamie M} and Mull, {Ian Robert}",

year = "2015",

month = jul,

language = "English",

volume = "19",

pages = "154--168",

journal = "Journal of Fashion Marketing and Management",

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AU - Moon, Eunjung

AU - Lee, Seung-Eun

AU - Wyss, Jamie M

AU - Mull, Ian Robert

PY - 2015/7

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JO - Journal of Fashion Marketing and Management

JF - Journal of Fashion Marketing and Management

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An exploratory study of using 3D avatars as online salespeople: The effect of avatar type on credibility, homophily, attractiveness and intention to Interact

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