“An Instructional Module for Exploring ‘Responsibility’ in Advertising: The Case of Health Claims Made for Dietary Supplements”

Melinda L Kreth

“An Instructional Module for Exploring ‘Responsibility’ in Advertising: The Case of Health Claims Made for Dietary Supplements”

English Language And Literature

Research output: Contribution to conference › Abstract › peer-review

Original language	English
State	Published - Nov 5 1999
Event	64th Annual Convention of the Association of Business Communication - Los Angeles CA Duration: Nov 5 1999 → Nov 5 1999

Other

Other	64th Annual Convention of the Association of Business Communication
Period	11/5/99 → 11/5/99

Cite this

@conference{a1ced5a371a648b7a967264d585c0c5b,

title = "“An Instructional Module for Exploring {\textquoteleft}Responsibility{\textquoteright} in Advertising: The Case of Health Claims Made for Dietary Supplements”",

author = "Kreth, {Melinda L}",

year = "1999",

month = nov,

day = "5",

language = "English",

note = "64th Annual Convention of the Association of Business Communication ; Conference date: 05-11-1999 Through 05-11-1999",

}

“An Instructional Module for Exploring ‘Responsibility’ in Advertising: The Case of Health Claims Made for Dietary Supplements”

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