Antecedents of student attitudes toward computers

Richard L. Divine, J. Holton Wilson, Hugh G. Daubek

Research output: Contribution to journalArticlepeer-review

4 Scopus citations


The purpose of this study was to examine the causal impact of different hypothesized antecedents of student attitudes toward computers. The results indicate that, although student attitudes toward computers are significantly affected by both confidence/non-anxiety and perceived usefulness, confidence/non-anxiety has a stronger relationship.

Original languageEnglish
Pages (from-to)54-65
Number of pages12
JournalJournal of Marketing Education
Issue number2
StatePublished - 1997


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