Apparel brands’ use of Facebook: An exploratory content analysis of branded entertainment.

Morgan Schanski, Benjamin Mark Touchette, Seung-Eun Lee

Research output: Contribution to conference › Paper › peer-review

Original language	English
State	Published - Oct 2013
Event	International Textile and Apparel Association annual conference - Duration: Oct 1 2013 → Oct 31 2013

Conference	International Textile and Apparel Association annual conference
Period	10/1/13 → 10/31/13

Cite this

@conference{ffe3df9a018d4c23acfc76d953bb0ab8,

title = "Apparel brands{\textquoteright} use of Facebook: An exploratory content analysis of branded entertainment.",

author = "Morgan Schanski and Touchette, {Benjamin Mark} and Seung-Eun Lee",

year = "2013",

month = oct,

language = "English",

note = "null ; Conference date: 01-10-2013 Through 31-10-2013",

}