Apparel brands’ use of Facebook: An exploratory content analysis of branded entertainment.

Morgan Schanski, Benjamin Mark Touchette, Seung-Eun Lee

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	107-119
Journal	Journal of Fashion Marketing and Management.
Volume	19
Issue number	2
State	Published - Jul 2015

Cite this

@article{1beabad3ba2b4fabb3024546f5b36687,

title = "Apparel brands{\textquoteright} use of Facebook: An exploratory content analysis of branded entertainment.",

author = "Morgan Schanski and Touchette, {Benjamin Mark} and Seung-Eun Lee",

year = "2015",

month = jul,

language = "English",

volume = "19",

pages = "107--119",

journal = "Journal of Fashion Marketing and Management.",

publisher = "Journal of Fashion Marketing and Management.",

number = "2",

}