Attempting to reduce uncertainty: Lobbying in a competitive communications environment

In an effort to reduce regulatory uncertainty, this study examines if the broadcast and wireless industries have changed, or are changing, lobbying practices. Using resource dependence theory, the topic is examined through in-person interviews with lobbyists employed by broadcast and wireless organisations and trade associations. The study argues that the industries are attempting to reduce uncertainty through specific lobbying behaviours, specifically policy selection, intra-industry cooperation and trade association involvement.