TY - JOUR
T1 - Attorney advertising
T2 - The link between ad cues and consumer search criteria
AU - Cutler, Bob D.
AU - Moberg, Chris
AU - Schimmel, Kurt
PY - 1999
Y1 - 1999
N2 - Although the supreme court in 1978 broke the Bar Association’s stranglehold on legal services marketing, there has been continuing resistance to the more visible marketing techniques, especially TV advertising. This study examined a select group of TV advertisements- all those ads submitted for competition in the 1992 and 1994 annual “Dignity in Lawyer Advertising” award programs, sponsored by the American Bar Association’s Commission on Advertising.
AB - Although the supreme court in 1978 broke the Bar Association’s stranglehold on legal services marketing, there has been continuing resistance to the more visible marketing techniques, especially TV advertising. This study examined a select group of TV advertisements- all those ads submitted for competition in the 1992 and 1994 annual “Dignity in Lawyer Advertising” award programs, sponsored by the American Bar Association’s Commission on Advertising.
UR - http://www.scopus.com/inward/record.url?scp=33847234402&partnerID=8YFLogxK
U2 - 10.1300/J090v19n01_01
DO - 10.1300/J090v19n01_01
M3 - Article
AN - SCOPUS:33847234402
SN - 0748-4623
VL - 19
SP - 1
EP - 14
JO - Journal of Professional Services Marketing
JF - Journal of Professional Services Marketing
IS - 1
ER -