Base of the Pyramid (BoP) and International Business

Research output: Contribution to journalArticlepeer-review


Nearly half of the world lives on less than $2,000 per year (about $5.50 per day). Yet the world’s poorest market segment collectively purchases about $6.5 trillion worth of goods and services annually. This large market, but low-income segment serves as a base tier of the global income pyramid. This essay introduces and connects the base of the pyramid with international business.
Original languageEnglish
StateAccepted/In press - 1800


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