Big Data: Gaining a Competitive Edge

Art Worster, Thomas R. Weirich, Frank Andera

Research output: Contribution to journalArticlepeer-review

3 Scopus citations


Big Data is now everywhere, and it can be used by businesses to improve. But the authors of this article say that the potential Big Data represents in day-to-day business operations is mostly misunderstood. They take a close look at the topic, including how Big Data can be used to help companies make better decisions. And they explain why gaining a competitive edge requires a change in the way we think about the business world around us.

Original languageEnglish
Pages (from-to)35-39
Number of pages5
JournalJournal of Corporate Accounting and Finance
Issue number5
StatePublished - Jul 1 2014


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