Big Data: Gaining a Competitive Edge

Art Worster; Thomas R. Weirich; Frank Andera

doi:10.1002/jcaf.21970

Big Data: Gaining a Competitive Edge

Art Worster, Thomas R. Weirich, Frank Andera

Accounting, School Of

Research output: Contribution to journal › Article › peer-review

3 Scopus citations

Abstract

Big Data is now everywhere, and it can be used by businesses to improve. But the authors of this article say that the potential Big Data represents in day-to-day business operations is mostly misunderstood. They take a close look at the topic, including how Big Data can be used to help companies make better decisions. And they explain why gaining a competitive edge requires a change in the way we think about the business world around us.

Original language	English
Pages (from-to)	35-39
Number of pages	5
Journal	Journal of Corporate Accounting and Finance
Volume	25
Issue number	5
DOIs	https://doi.org/10.1002/jcaf.21970
State	Published - Jul 1 2014

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Big Data: Gaining a Competitive Edge

Abstract

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