Brand personality of fabric content: An application of the Multidimentional Implicit Association Test (Mid-IAT)

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	264-275
Journal	Research Journal of Textile and Apparel
Volume	26
Issue number	3
State	Published - 2022

Cite this

@article{a9583fcaa9474e74a6b0e1b6e33667f7,

title = "Brand personality of fabric content: An application of the Multidimentional Implicit Association Test (Mid-IAT)",

author = "Seung-Eun Lee",

year = "2022",

language = "English",

volume = "26",

pages = "264--275",

journal = "Research Journal of Textile and Apparel",

publisher = "Research Journal of Textile and Apparel",

number = "3",

}