Brand personality of fabric content: An application of the Multidimentional Implicit Association Test (Mid-IAT).

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalResearch Journal of Textile and Apparel
StateSubmitted - 1800

Fingerprint

Dive into the research topics of 'Brand personality of fabric content: An application of the Multidimentional Implicit Association Test (Mid-IAT).'. Together they form a unique fingerprint.

Cite this