Branding implications of partner firm-focal firm relationships in business-to-business service networks

Felicia Morgan, Dawn Deeter-Schmelz, Christopher R. Moberg

Research output: Contribution to journalArticlepeer-review

47 Scopus citations

Fingerprint

Dive into the research topics of 'Branding implications of partner firm-focal firm relationships in business-to-business service networks'. Together they form a unique fingerprint.

Business & Economics