Building an initial trust with unknown retailers in the online gifting market

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	346-375
Journal	Journal of Global Academy and Marketing Science
Volume	20
Issue number	4
State	Published - 2010

Cite this

@article{a38fa33806c74ed6bb8fa33934e8de79,

title = "Building an initial trust with unknown retailers in the online gifting market",

author = "J Lee and Seung-Eun Lee",

year = "2010",

language = "English",

volume = "20",

pages = "346--375",

journal = "Journal of Global Academy and Marketing Science",

publisher = "Journal of Global Academy and Marketing Science",

number = "4",

}