# BuyNothingDay: investigating consumer restraint using hybrid content analysis of Twitter data

Jeannette Paschen, Karen Robson, Matthew Wilson

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	European Journal of Marketing
State	Published - Jan 24 2020

Cite this

@article{4b973963b3ff414391f6985798fc0973,

title = "# BuyNothingDay: investigating consumer restraint using hybrid content analysis of Twitter data",

author = "Jeannette Paschen and Karen Robson and Matthew Wilson",

year = "2020",

month = jan,

day = "24",

language = "English",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "European Journal of Marketing",

}