Can evaluate conditioning change attitudes toward mature brands? New evidence from the implicit association test

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	178-188
Journal	Journal of Consumer Research
Volume	35
State	Published - 2008

Cite this

@article{5bf9f18d2c854ceea7c29a0586f2cb0b,

title = "Can evaluate conditioning change attitudes toward mature brands? New evidence from the implicit association test",

author = "Bryan Gibson",

year = "2008",

language = "English",

volume = "35",

pages = "178--188",

journal = "Journal of Consumer Research",

issn = "0093-5301",

publisher = "Journal of Consumer Research",

}