Cannabis Legalization: Trevor's Pot Shop: 1st Place Case Study Award

Matthew Fisher, Deborah M. Gray

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


Trevor Frankie is a successful cable television entrepreneur who built dozens of cable systems in small towns across Michigan in the 1980’s and 90’s. In 2001, a large corporate cable company offered to buy all of his systems and customer accounts for a substantial premium. The decision was simple; he sold the systems, and retired young. He came out of retirement when cannabis was legalized for medical use, in Michigan, and opened a retail establishment (also known as a dispensary) in Lansing, Michigan called The Pot Shop and start selling medical cannabis products to licensed medical cannabis users. Michigan legalized the medical use of cannabis in 2008 but because of a poorly written law, patients could buy cannabis, but businesses could not sell cannabis legally. Many cities turned a blind eye to dispensaries operating in their midst either out of compassion for those who sought relief from chronic illnesses or because they saw the economic benefits of businesses like this operating in their community. Many dispensaries across the state had great success, including The Pot Shop whom locals referred to as “TPS”. TPS developed a reputation for carding every customer, providing a clean, upscale shopping environment, and for providing customers with a knowledgeable, professional, and well-trained sales staff. However, in December 2017 a new law went into effect and the state issued a warning to dispensary owners that they must close their businesses, apply for a new license to operate, and reopen only when and if they are granted a license to operate sometime in 2018.
Original languageEnglish
Title of host publicationCannabis Legalization: Trevor's Pot Shop: 1st Place Case Study Award
PublisherMarketing Management Association Annual Conference
StatePublished - Sep 12 2019


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