Clothing preferences of older consumers

The study focused on identifying the apparel needs of older men and women in a midwestern county. A survey technique was used to collect data on older peoples' preferences for apparel including accessories, most preferred items, identified similarity with previous apparel choices, and identification of buyer of the apparel. Descriptive statistics were used to analyze the data. Implications of the findings for future research and possibility of use by apparel designers, manufacturers, and retailers are discussed.