Abstract
Proprietary and syndicate surveys are often used in assessing appeal and initial quality of new vehicles for automobile manufactures. This study discusses the difference between the two types of studies, and proposes a computer simulation based method for checking the appropriateness of the comparisons.
Original language | English |
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Pages (from-to) | 195-201 |
Number of pages | 7 |
Journal | Journal of Modern Applied Statistical Methods |
Volume | 2 |
Issue number | 1 |
DOIs | |
State | Published - 2003 |
Keywords
- Initial quality
- J.D. Power
- Sample base
- pp 100 score