Comparison of estimates of proprietary and syndicated methods in auto industry surveys

Research output: Contribution to journalReview articlepeer-review

Abstract

Proprietary and syndicate surveys are often used in assessing appeal and initial quality of new vehicles for automobile manufactures. This study discusses the difference between the two types of studies, and proposes a computer simulation based method for checking the appropriateness of the comparisons.

Original languageEnglish
Pages (from-to)195-201
Number of pages7
JournalJournal of Modern Applied Statistical Methods
Volume2
Issue number1
DOIs
StatePublished - 2003

Keywords

  • Initial quality
  • J.D. Power
  • Sample base
  • pp 100 score

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