Abstract
Top Paper in Track Award
Original language | English |
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Title of host publication | Proceedings of the Association of Marketing Theory and Practice |
State | Published - 2006 |
Ronald W Hasty, Concha Ramsey Allen
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Original language | English |
---|---|
Title of host publication | Proceedings of the Association of Marketing Theory and Practice |
State | Published - 2006 |