Consumers Evaluations of Mobile, Conversational Decision Aids for In-Store Shopping: Effects of Decision Strategy Implemented and Consumer Need for Cognition

Veena Chattaraman, Jihyun Sung

Research output: Contribution to conferencePosterpeer-review

Original languageEnglish
StatePublished - Nov 2021
EventInternational Textile and Apparel Association - Virtual
Duration: Nov 1 2021Nov 30 2021

Other

OtherInternational Textile and Apparel Association
Period11/1/2111/30/21

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