Critical tactics for implementing Porter's generic strategies

Obasi Akan; Richard S. Allen; Marilyn M. Helms; Samuel A. Spralls

doi:10.1108/02756660610640173

Critical tactics for implementing Porter's generic strategies

Obasi Akan, Richard S. Allen, Marilyn M. Helms, Samuel A. Spralls

Marketing & Hospitality Services Administration

Research output: Contribution to journal › Review article › peer-review

63 Scopus citations

Original language	English
Pages (from-to)	43-53
Number of pages	11
Journal	Journal of Business Strategy
Volume	27
Issue number	1
DOIs	https://doi.org/10.1108/02756660610640173
State	Published - 2006

Keywords

Influence
Leadership
Management strategy
Product differentiation

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10.1108/02756660610640173

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title = "Critical tactics for implementing Porter's generic strategies",

keywords = "Influence, Leadership, Management strategy, Product differentiation",

author = "Obasi Akan and Allen, {Richard S.} and Helms, {Marilyn M.} and Spralls, {Samuel A.}",

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T1 - Critical tactics for implementing Porter's generic strategies

AU - Akan, Obasi

AU - Allen, Richard S.

AU - Helms, Marilyn M.

AU - Spralls, Samuel A.

PY - 2006

Y1 - 2006

KW - Influence

KW - Leadership

KW - Management strategy

KW - Product differentiation

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DO - 10.1108/02756660610640173

M3 - Review article

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VL - 27

SP - 43

EP - 53

JO - Journal of Business Strategy

JF - Journal of Business Strategy

IS - 1

ER -

Critical tactics for implementing Porter's generic strategies

Keywords

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