Culture and Leadership: Are there Differences in Communication Styles between American and Latin American Leaders?

With an incipient globalization 4.0 as a backdrop (World Economic Forum, 2019), we intend to explore whether culture shapes the mass communication styles of American and Latin American leaders, within higher education. Is there a difference? More specifically, the idea is to explore if two of Hofstede's cultural dimensions (power distance and individualism) adhere to expectations. That is, if Latin American leaders both exhibit higher power distance and collectivistic behaviors that those from their American counterparts. In addition, the role of organizational status and industry/country context is also considered in these dynamics, specifically institutional reputation and environmental scarcity/munificence. In further developing our rationale, the objective is to better understand how status and context interact with culture.