Design for CHOICES: Developing A Framework for Behavioral Design in UX and Technical Communication

Research output: Contribution to conferencePosterpeer-review

Abstract

Current User Experience (UX) design bridges insights from human-computer interaction, psychology, marketing, and technical communication. UX design focuses on any interaction that a user has with a product, service, or design. As such, UX design goes beyond traditional interface design and usability concerns into the user experience of designs embedded in everyday contexts.<br><br>Behavioral design shapes user behavior by motivating that user to act towards a desired end. Using behavioral economics, behavioral design holds that people have “bounded rationality” when confronted with choices (Kahnemann, 2003). That is, people develop implicit habits, biases, and routine ways that designers use to “nudge” them towards specific behavior (Thaler & Sunstein, 2008).<br><br>Behavioral design thus highlights the need for our field to develop a response beyond usability into the UX of behavior. Using the McKinsey Behavioral Insight Lab’s acronym of CHOICES (Context, Habit, Other people, Incentives, Congruence, Emotions, Salience), this presentation aims to develop a methodology for developing behavioral UX design.
Original languageEnglish
StatePublished - Oct 4 2019
EventACM Special Interest Group Design of Communication - Portland State University, Portland, Oregon
Duration: Oct 4 2019Oct 4 2019

Conference

ConferenceACM Special Interest Group Design of Communication
Period10/4/1910/4/19

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