Designing for global use: A comparison of behavioral design patterns in the Netherlands and the United States

Since technical communicators need to engage multitasking or distracted users across varying everyday contexts, it is evident that behavioral design is an important component to develop global user experience (UX). Cross-cultural design looks at either translating from one particular culture to another or designing with a global context in mind from the outset (e.g. <i>transcreation</i>/<i>glocalization</i>) as a means to prevent usability issues (Pedersen, 2014; St.Amant 2019). Since behavioral design uses common human cognitive biases irrespective of culture, it is an important technique for technical communicators to address global contexts while designing for specific user behavior.<br> <br>This presentation seeks to 1) introduce a critical conceptual framework for recognizing seven common behavioral design principles and 2) to investigate how behavioral design is used in the Netherlands and the United States specifically. .<br>