Abstract
Data from a survey of small business managers were analyzed in order to identify the main determinants of how interested they were in offering a wellness program to their employees. The results indicate that interest in offering a wellness program is more a function of perceived effectiveness than it is related to the issue of whether the benefits these programs provide are relevant to the needs of small businesses. The results also suggest that humanitarian motives have a greater influence on small business interest in wellness than do financial motives.
| Original language | English |
|---|---|
| Journal | Health Marketing Quarterly |
| Volume | 22 |
| Issue number | 3 |
| State | Published - 2005 |