Differences in Characteristics on Online vs. Traditional Students: Implications for Target Marketing

Research output: Contribution to journal › Article

Original language	English
Journal	Journal of Marketing for Higher Education
State	Published - 2006

Cite this

@article{048e56c3bd2b4fe48fc070d79222e6f8,

title = "Differences in Characteristics on Online vs. Traditional Students: Implications for Target Marketing",

author = "Iryna Pentina and Allen, {Concha Ramsey}",

year = "2006",

language = "English",

journal = "Journal of Marketing for Higher Education",

issn = "0884-1241",

publisher = "Journal of Marketing for Higher Education",

}