Differences in Characteristics on Online vs. Traditional Students: Implications for Target Marketing

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	49-65
Journal	Journal of Marketing for Higher Education
Volume	17
Issue number	1
State	Published - 2007

Cite this

@article{94fb63973be54c028f7ffcdffbd366a4,

title = "Differences in Characteristics on Online vs. Traditional Students: Implications for Target Marketing",

author = "Iryna Pentina and Allen, {Concha Ramsey}",

year = "2007",

language = "English",

volume = "17",

pages = "49--65",

journal = "Journal of Marketing for Higher Education",

issn = "0884-1241",

publisher = "Journal of Marketing for Higher Education",

number = "1",

}