Do Consumers Believe Product Reviews on Instagram? Comparing Review Source Type: Acquaintances and Social Media Influencers

Wi-Suk Kwon, Jihyun Sung

Research output: Contribution to conference › Poster › peer-review

Original languageEnglish
StatePublished - Nov 2020
EventInternational Textile and Apparel Association - Virtual
Duration: Nov 1 2020 → Nov 30 2020

Other

OtherInternational Textile and Apparel Association
Period11/1/20 → 11/30/20

Fingerprint

Dive into the research topics of 'Do Consumers Believe Product Reviews on Instagram? Comparing Review Source Type: Acquaintances and Social Media Influencers'. Together they form a unique fingerprint.
View full fingerprint

Cite this