Does price reflect emotional, structural or performance quality?

Research output: Contribution to journalArticlepeer-review

10 Scopus citations


Three denim jeans products from the same manufacturer with differentiated pricing and labels (antiqued, sandblasted, and stonewashed) were used to determine the relationship between price and quality. Both qualitative and quantitative procedures were used to analyse the garments. All three jeans were made of twill weave with 3 × 1 repeat. Both structural and performance characteristics were compared using standardized tests. Analysis of variance was used to compare the selected structural and performance characteristics among the three jeans products. Tukey’s HSD tests were used for post hoc multiple comparisons for three jeans. The findings revealed that despite the fact that all three jeans products were from the same store, and that the fabrics used the same weave, degree and direction of twist, the jeans differed significantly for several structural and performance characteristics. Several possibilities for future research were explored.

Original languageEnglish
Pages (from-to)128-133
Number of pages6
JournalInternational Journal of Consumer Studies
Issue number2
StatePublished - Jun 2002


  • Apparel product attributes
  • Consumer preferences
  • Emotional quality
  • Fabric attributes
  • Functional attributes
  • Performance attributes
  • Quality
  • Seam efficiency


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