Don't Shoot the Messenger: Wikipedia's Accuracy as a Source of Information in the Principles of Marketing Course

Jeffrey Allen Hoyle, Deborah M Gray

Research output: Contribution to conference › Paper › peer-review

Abstract

Assessment of the accuracy of Wikipedia for terms and defintions used in a principles of marketing course

Original language	English
State	Published - Oct 12 2010
Event	Direct/Interactive Marketing Research Summit - San Francisco, CA Duration: Oct 12 2010 → Oct 12 2010

Conference	Direct/Interactive Marketing Research Summit
Period	10/12/10 → 10/12/10

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title = "Don't Shoot the Messenger: Wikipedia's Accuracy as a Source of Information in the Principles of Marketing Course",

abstract = "Assessment of the accuracy of Wikipedia for terms and defintions used in a principles of marketing course",

author = "Hoyle, {Jeffrey Allen} and Gray, {Deborah M}",

year = "2010",

month = oct,

day = "12",

language = "English",

note = "null ; Conference date: 12-10-2010 Through 12-10-2010",

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TY - CONF

T1 - Don't Shoot the Messenger: Wikipedia's Accuracy as a Source of Information in the Principles of Marketing Course

AU - Hoyle, Jeffrey Allen

AU - Gray, Deborah M

PY - 2010/10/12

Y1 - 2010/10/12

N2 - Assessment of the accuracy of Wikipedia for terms and defintions used in a principles of marketing course

AB - Assessment of the accuracy of Wikipedia for terms and defintions used in a principles of marketing course

M3 - Paper

Y2 - 12 October 2010 through 12 October 2010

ER -