TY - JOUR
T1 - Entertainment-education and social change
T2 - An analysis of parasocial interaction, social learning, collective efficacy, and paradoxical communication
AU - Papa, M. J.
AU - Singhal, A.
AU - Law, S.
AU - Pant, S.
AU - Sood, S.
AU - Rogers, E. M.
AU - Shefner-Rogers, C. L.
PY - 2000
Y1 - 2000
N2 - Most past studies of entertainment-education programs have not provided an adequate theoretical explanation of the process through which community members enact system-level changes as a result of exposure to entertainment-education media messages. Here we study the effects of an entertainment-education radio soap opera by means of an observational case study in one Indian village. We investigate the paradoxes, contradictions, and audience members' struggles in the process of media-stimulated change, a process involving parasocial interaction, peer communication, and collective efficacy.
AB - Most past studies of entertainment-education programs have not provided an adequate theoretical explanation of the process through which community members enact system-level changes as a result of exposure to entertainment-education media messages. Here we study the effects of an entertainment-education radio soap opera by means of an observational case study in one Indian village. We investigate the paradoxes, contradictions, and audience members' struggles in the process of media-stimulated change, a process involving parasocial interaction, peer communication, and collective efficacy.
UR - http://www.scopus.com/inward/record.url?scp=0034367666&partnerID=8YFLogxK
U2 - 10.1111/j.1460-2466.2000.tb02862.x
DO - 10.1111/j.1460-2466.2000.tb02862.x
M3 - Article
AN - SCOPUS:0034367666
SN - 0021-9916
VL - 50
SP - 31
EP - 55
JO - Journal of Communication
JF - Journal of Communication
IS - 4
ER -