Establishing and adhering to sexual consent: The association between reading magazines and college students sexual consent negotiation

Stacey J.T. Hust, Emily Garrigues Marett, Chunbo Ren, Paula M. Adams, Jessica F. Willoughby, Ming Lei, Weina Ran, Cassie Norman

Research output: Contribution to journalArticlepeer-review

29 Scopus citations

Abstract

Content analyses have cataloged the sexual scripts present in magazines largely because of their perceived value to readers and their potential role as sex educators. Although it is generally agreed that magazines have the potential to influence sexual attitudes and behavioral intentions, the effects of this medium are not as frequently researched as are other forms of media. The current study tested whether exposure to magazines was associated with intentions related to sexual consent negotiation. A survey of 313 college students indicated that exposure to men's magazines was significantly associated with lower intentions to seek sexual consent and lower intentions to adhere to decisions about sexual consent. In contrast, exposure to women's magazines was significantly associated with greater intentions to refuse unwanted sexual activity. Overall, the findings of this study further reinforce the critical need for responsible and realistic portrayals of sex in entertainment media, specifically magazines.

Original languageEnglish
Pages (from-to)280-290
Number of pages11
JournalJournal of Sex Research
Volume51
Issue number3
DOIs
StatePublished - Apr 1 2014

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