Ethics in public relations: American and Russian students’ perspectives on professional challenges

Bruce Berger, Elina Erzikova

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

This study investigates Russian (n=206) and American (n=204) public relations students’ perceptions of relationships between ethics and public relations practice. The results suggest that, although there are some similarities, students in the two countries view professional public relations ethics and leadership quite differently. Russian participants were more likely than their American counterparts to see obstacles that might have prevented them from ethical conduct. More American than Russian participants reported intentions to confront an unethical decision of superiors.

Original languageEnglish
Pages (from-to)149-167
Number of pages19
JournalRussian Journal of Communication
Volume1
Issue number2
DOIs
StatePublished - 2008

Keywords

  • Ethics
  • Leadership
  • Public relations
  • Russia
  • United states

Fingerprint

Dive into the research topics of 'Ethics in public relations: American and Russian students’ perspectives on professional challenges'. Together they form a unique fingerprint.

Cite this