Examining a Model of Understanding and Using Customer Value and Satisfaction Data

Research output: Contribution to journal › Article › peer-review

Abstract

Accepted; not published

Original language	English
Journal	Marketing Management Journal
State	Accepted/In press - 1800

@article{3778f6d9a6634194ad6c1af3622e5276,

title = "Examining a Model of Understanding and Using Customer Value and Satisfaction Data",

abstract = "Accepted; not published",

author = "Garver, {Michael Scott} and Williams, {Zachary S}",

year = "1800",

language = "English",

journal = "Marketing Management Journal",

publisher = "Marketing Management Journal",

}