Exploring “Responsibility” in Advertising: Health Claims about Dietary Supplements

Research output: Contribution to journal › Article › peer-review

4 Scopus citations

Original language	English
Pages (from-to)	66-70
Number of pages	5
Journal	Business Communication Quarterly
Volume	63
Issue number	3
DOIs	https://doi.org/10.1177/108056990006300307
State	Published - Sep 2000

Access to Document

@article{d850fe502f3b400eb226285f8183fb2e,

title = "Exploring “Responsibility” in Advertising: Health Claims about Dietary Supplements",

author = "Kreth, {Melinda L.}",

year = "2000",

month = sep,

doi = "10.1177/108056990006300307",

language = "English",

volume = "63",

pages = "66--70",

journal = "Business Communication Quarterly",

issn = "1080-5699",

publisher = "Business Communication Quarterly",

number = "3",

}

TY - JOUR

T1 - Exploring “Responsibility” in Advertising

T2 - Health Claims about Dietary Supplements

AU - Kreth, Melinda L.

PY - 2000/9

Y1 - 2000/9

UR - http://www.scopus.com/inward/record.url?scp=84992889568&partnerID=8YFLogxK

U2 - 10.1177/108056990006300307

DO - 10.1177/108056990006300307

M3 - Article

AN - SCOPUS:84992889568

SN - 1080-5699

VL - 63

SP - 66

EP - 70

JO - Business Communication Quarterly

JF - Business Communication Quarterly

IS - 3

ER -