Financial portfolio theory and customer management: Insights and research directions

Michael D. Hutt, Crina O. Tarasi, Beth A. Walker

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

2 Scopus citations
Original languageEnglish
Title of host publicationHandbook of Marketing and Finance
PublisherEdward Elgar Publishing Ltd.
Pages86-107
Number of pages22
ISBN (Print)9781849802727
DOIs
StatePublished - 2012

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