Abstract
In early 2009, WMHW-FM in Mt. Pleasant , Michigan (Central Michigan University's student-run radio operation) began the process of launching an FM translator for their secondary HD signal. Mountain 101.1 FM went live on-air in April, 2010. This panel will relay the experiences of the faculty and student advisors of WMHW during this transitional time. s will take a case study approach, with each discussing different aspects of the process, including legal, financial, programmatic, promotional and underwriting challenges that were faced. This panel is meant to be an opportunity to share one college station's experiences with other radio advisors at BEA, allowing them to weigh the pros and cons of undertaking such a project themselves with their HD radio operations.
| Original language | English |
|---|---|
| State | Published - Apr 13 2011 |
| Event | BEA 2011 Convention - Las Vegas, NV Duration: Apr 13 2011 → Apr 13 2011 |
Conference
| Conference | BEA 2011 Convention |
|---|---|
| Period | 04/13/11 → 04/13/11 |