Green consumer segmentation: Consumer motivations for purchasing pro-environmental products

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	International Journal of Advertising
State	Published - Apr 14 2022

Cite this

@article{c5fe069e0b0347bf830ac53eed4892f4,

title = "Green consumer segmentation: Consumer motivations for purchasing pro-environmental products",

author = "Eric Haley and Jinhee Lee",

year = "2022",

month = apr,

day = "14",

language = "English",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "International Journal of Advertising",

}