Despite the importance of achieving person–job fit—and the role marketing educators play in developing students for career success—there remains a lack of guidance for faculty as they shepherd students through the career development process. This article details how the seven-stage selling process can be used as a basis for teaching the job search process and provides exercises and implementation suggestions for marketing and sales faculty. Preintervention and postintervention survey results show improved career exploration, job search and interviewing self-efficacy, and clarity among current and former students, resulting in increased person–job fit.
|Journal||Marketing Education Review|
|State||Published - May 30 2017|