TY - JOUR
T1 - HOW TO NOT DISAPPEAR COMPLETELY
T2 - USING VIDEO-BASED DISCUSSIONS TO ENHANCE STUDENT SOCIAL PRESENCE IN AN ONLINE COURSE
AU - Milovic, Alex
AU - Dingus, Rebecca
N1 - Publisher Copyright:
© 2021 Society for Marketing Advances.
PY - 2021
Y1 - 2021
N2 - This paper proposes a video-based discussion learning exercise to consider in addition to the traditional online discussion board format. While the traditional written interaction between students in an online classroom is beneficial, the mass adoption of video technology, along with limitations associated with online discussion boards, led to the development of a new way to facilitate group communication using video communication technology. Utilizing the theory of social presence, we demonstrate the effectiveness of this video discussion format, allowing students to virtually “get to know” each other and collaborate in an environment that more closely resembles a traditional face-to-face classroom experience. Following multiple trials of online synchronous video discussions across both small and large class sections, results demonstrate students’ preferences for the video-based discussion format over the traditional, text-based discussion boards supported by their institution’s learning management system. Findings from two studies support that the video-based discussions enhance learning outcomes and foster a sense of classroom community.
AB - This paper proposes a video-based discussion learning exercise to consider in addition to the traditional online discussion board format. While the traditional written interaction between students in an online classroom is beneficial, the mass adoption of video technology, along with limitations associated with online discussion boards, led to the development of a new way to facilitate group communication using video communication technology. Utilizing the theory of social presence, we demonstrate the effectiveness of this video discussion format, allowing students to virtually “get to know” each other and collaborate in an environment that more closely resembles a traditional face-to-face classroom experience. Following multiple trials of online synchronous video discussions across both small and large class sections, results demonstrate students’ preferences for the video-based discussion format over the traditional, text-based discussion boards supported by their institution’s learning management system. Findings from two studies support that the video-based discussions enhance learning outcomes and foster a sense of classroom community.
UR - http://www.scopus.com/inward/record.url?scp=85109326194&partnerID=8YFLogxK
U2 - 10.1080/10528008.2021.1943447
DO - 10.1080/10528008.2021.1943447
M3 - Article
AN - SCOPUS:85109326194
SN - 1052-8008
VL - 31
SP - 311
EP - 321
JO - Marketing Education Review
JF - Marketing Education Review
IS - 4
ER -